Why the Yellow Pages > Facts and Numbers

Facts and Numbers

  • Whether in the printed or online form, the Yellow Pages are used to search Google approx. 300.000 contacts a day.
  • Last year, the average monthly use rate of the Yellow Pages (both in the printed and online form) was more than 9 million uses a month, data acquired from independent research by MML TGI. From this research we also know that the Yellow Pages is used by more than 2.5 million citizens aged 12 – 79 years.
  • Out of 100 % of the Yellow Pages searches, as many as 87 % result in contacting the selected company, while 61 % of these contacts are finished with a purchase of goods or services. The proportion of NEW customers on the purchases is a great 60 %!